Logo case study · 2025
Radiant Globus Hotels and Resorts Logo
Radiant Globus Hotels & Resorts needed an identity that could cover more than one property and feel at home in the premium hospitality segment.
- Client
- Radiant Globus Hotels & Resorts
- Industry
- Hotels and resorts
- Year
- 2025
- Scope
- Logo design & identity basics
The brief
What Radiant Globus Hotels & Resorts needed
Radiant Globus Hotels & Resorts needed an identity that could cover more than one property and feel at home in the premium hospitality segment. Luxury guests are often put off by loud graphics, so the brand needed to feel calm, assured and polished. The logo had to be flexible enough for a group name across different hotels, and refined enough for engraved signage, linen embroidery, menu covers and digital booking channels.
The idea
How the mark works
Instead of a pictorial symbol, the identity relies on a light, elegant serif wordmark. Luxury hospitality brands often speak most clearly through typography, and here the letterforms themselves carry the mood: generous spacing, fine contrast between thick and thin strokes, and careful balance between the long name and the descriptor. Leaving out an icon keeps the brand adaptable across properties and avoids tying it to one location or architectural style. The result is quiet and confident, the kind of mark that looks equally at home stitched on a bathrobe or etched on a glass door.
Colour
A restrained palette lets the typography speak and allows the logo to sit comfortably on rich materials such as wood, brass and linen.
Typography
A light, high-contrast serif with open letter-spacing conveys refinement and understated luxury.
Where it lives
- Engraved and backlit lobby signage
- Embroidered linen and bathrobes
- Menu covers and in-room stationery
- Website and online travel agency listings
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