Logo case study · 2025
Keshav Holidays Logo
Keshav Holidays sells tour packages, so its logo appears on itineraries, social media posts, brochures and vehicle branding.
- Client
- Keshav Holidays
- Industry
- Tour packages and travel
- Year
- 2025
- Scope
- Logo design & identity basics
The brief
What Keshav Holidays needed
Keshav Holidays sells tour packages, so its logo appears on itineraries, social media posts, brochures and vehicle branding. The business wanted a mark with warmth and personality that reflected the joy of travel in India, while remaining clear enough for customers to remember and search for. The name itself, Keshav, carries a strong cultural association that the identity could draw on gracefully without becoming overtly religious or cluttered.
The idea
How the mark works
The logo pairs a flowing script wordmark with a peacock feather. The feather connects naturally with the name Keshav, a name of Krishna, who is traditionally shown wearing a peacock feather in his crown. It also happens to be India's national bird, which links the brand to Indian travel more broadly. The script lettering moves with a relaxed, continuous rhythm, suggesting journeys, leisure and ease. The feather sits alongside the lettering as an accent rather than a dominant illustration, so the name stays the hero and the logo remains legible on small items such as tour vouchers and luggage tags.
Colour
Peacock blues and greens bring freshness and colour, linking the brand to nature, travel and the feather motif itself.
Typography
A flowing script wordmark gives the brand a friendly, holiday mood while remaining legible at practical sizes.
Where it lives
- Tour itineraries and vouchers
- Brochures and social media posts
- Tour vehicle branding
- Luggage tags and welcome kits
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